Privacy Policy

Ellis Roofing Services ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and what rights you have over it, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Ellis Roofing Services is a roofing contractor based in Redditch, Worcestershire, providing residential and commercial roofing services across Redditch, Bromsgrove, Studley, Alcester, Droitwich, Kidderminster, Worcester, and surrounding areas.

Ellis Roofing Services is the "data controller" of the personal data described in this policy.

2. What Personal Data We Collect

We only collect the personal data you choose to give us, or that's generated automatically through your use of this website. This may include:

• Contact details: name, phone number, email address, and postcode, when you submit a quote request or enquiry form.
• Enquiry details: the service you're interested in and any description of the work you provide in a message field.
• WhatsApp messages: your phone number and the content of any messages you send us via WhatsApp.
• Call data: we record initial inbound enquiries made to our landline number.
• Technical data: IP address, browser type, device information, and pages visited, collected automatically via cookies and similar technologies when you use our website.

We do not knowingly collect any special category data (such as health information) through our forms.

3. How We Collect Your Data

• Directly from you, when you fill in a quote request or contact form on this website
• Directly from you, when you message us via WhatsApp or call us by phone
• Automatically, through cookies and analytics tools when you browse our website (see Section 5)

4. How We Use Your Data

We use your personal data to:

• Respond to your enquiry and provide a quote for roofing work
• Arrange and carry out roofing services you've requested
• Communicate with you about your enquiry or ongoing work, by phone, email, or WhatsApp
• Improve our website and services based on how visitors use the site
• Measure the effectiveness of our advertising, where you've consented to analytics/advertising cookies
• Comply with our legal and accounting obligations

Our legal basis for processing this data is generally: your consent (for enquiry forms and non-essential cookies), the steps necessary to enter into or perform a contract with you (once you engage us for work), and our legitimate interest in responding to enquiries and running our business effectively.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies for the following purposes:

• Essential cookies: required for the website to function correctly.
• Analytics cookies: we use Google Analytics (GA4), via Google Tag Manager, to understand how visitors use our site and help us improve it.
• Advertising cookies: we use Google Ads conversion tracking, via Google Tag Manager, to measure the performance of our advertising campaigns.

Where non-essential cookies are used, we ask for your consent via the cookie banner on our website before they're set, and you can withdraw that consent at any time via our cookie settings.

You can also control cookies through your browser settings. Blocking cookies may affect how parts of this website work.

6. Contacting Us via WhatsApp

If you choose to contact us via WhatsApp, your messages are handled through our WhatsApp Business account, using WhatsApp's own infrastructure, operated by WhatsApp Ireland Limited/Meta Platforms Ireland Limited. WhatsApp's own privacy policy governs how the WhatsApp service itself handles your data — you can read it at whatsapp.com/legal/privacy-policy.

We use the information you send us via WhatsApp only to respond to your enquiry, in the same way as any other contact method.

7. Sharing Your Data

We don't sell your personal data. We may share it with:

• Trusted service providers who help us run our business and website, such as our website hosting provider, form processing software (Fluent Forms), and our marketing agency, Kustom Dezign Ltd, who manage this website and our advertising on our behalf.
• Analytics and advertising platforms (such as Google), where you've consented to the relevant cookies.
• WhatsApp/Meta, if you choose to contact us via WhatsApp (see Section 6).
• Regulatory or legal authorities, where we're required to do so by law.

Any third party we share data with is required to keep it secure and only use it for the purposes we've agreed.

8. How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes it was collected for. As a general guide:

• Enquiry/quote form submissions that don't lead to work being carried out: kept for 12 months.
• Records relating to completed work (invoices, warranties, correspondence): kept for up to 10 years.

9. Data Security

We take reasonable technical and organisational steps to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we can't guarantee absolute security.

10. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Erase your data, in certain circumstances
• Restrict how we use your data
• Object to certain types of processing, including direct marketing
• Data portability — receive your data in a portable format
• Withdraw consent at any time, where we're relying on consent to process your data

To exercise any of these rights, contact us using the details in Section 14 below.

11. Children's Privacy

Our website and services are intended for adults. We don't knowingly collect personal data from children, and our quote forms aren't designed for use by minors.

12. International Data Transfers

Some of the third-party services we use (such as Google and Meta/WhatsApp) may process data outside the UK. Where this happens, those providers are responsible for ensuring appropriate safeguards are in place in line with UK data protection law.

13. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. The date at the top of this page shows when it was last updated.

14. Contact Us & Complaints

If you have any questions about this policy or how we handle your personal data, please get in touch:

If you're unhappy with how we've handled your data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator: